Times OOH
Times Group's out-of-home media arm selling airport, transit and street advertising across India
Founded
1997
HQ
Mumbai, India
CEO / MD
Surojit Sahu
Employees
500-1,000
Ownership
Subsidiary of Times Group (BCCL)
Industry
Media / Advertising / OOH
What they do
Times OOH (Times Out-of-Home) specializes in providing comprehensive advertising solutions across diverse formats, including airports, city media, and transit networks. They manage high-traffic properties in major Indian cities, enabling brands to reach captive audiences through innovative physical and digital signage. They offer end-to-end services from site acquisition and media planning to campaign execution and monitoring.
How they make money
Times OOH makes money by acquiring advertising rights for prime public spaces like airports and metro stations and then subletting that space to brands. They earn through media rental income, service fees for creative installation, and integrated campaign management services for major advertisers.
Why it's interesting for a marketer
OOH is one of the few media where you sell the medium itself to CMOs and agencies, so you learn media planning, the pricing of attention, and B2B brand selling in a single role. With DOOH and programmatic buying reshaping the sector, a marketer here works at the intersection of classic media sales and adtech.
Products & services
- • Airport Advertising
- • Metro Transit Advertising
- • Digital OOH (DOOH) Screens
- • City/Street Furniture Advertising
- • Integrated Media Planning
Market position
Times OOH is a market leader in the premium Out-of-Home advertising space in India, particularly known for its exclusive rights at major international and domestic airports. They stand out due to their association with the Times Group and their focus on high-impact, premium locations.
Scale
Not publicly significant / verify
Core Asset Type
Airport and Transit
Key Market
India
Parent Group
Times Group (BCCL)
Recent developments
- → Expansion of digital inventory in major airports
- → Implementation of programmatic OOH (pDOOH) capabilities
- → Strategic wins in metro rail advertising tenders
Culture & reputation
Culture at Times OOH is fast-paced and results-oriented, reflecting the high-stakes world of advertising. Employees are expected to be adaptable, creative, and comfortable with the 'hustle' of field work and client coordination. They value professionalism and strong relationship management.
Strengths
- • Exclusive premium site inventory
- • Strong brand legacy and backing
Weaknesses
- • High reliance on government/transit tenders
- • Vulnerable to external lockdowns/travel shifts
Opportunities
- • Programmatic DOOH integration
- • Data-backed audience targeting
Threats
- • Competition from aggressive digital-only players
- • Fluctuating advertising budgets in a soft economy
Why join (as a fresher)
- • Exposure to high-impact, large-scale media assets
- • Network building with top-tier marketing and brand teams
- • Learn the nuances of the evolving 'Digital OOH' landscape
- • Working within the prestigious Times Group ecosystem
“Why Times OOH (PPO)?” - starter answer
“I want to be at the intersection of traditional media and digital innovation. Times OOH offers the chance to work with the most premium advertising real estate in the country, and I am eager to apply my analytical skills to maximize campaign impact for your clients.”
Pro tips
- The PPO is won during the internship, not in the final chat. Keep a running one-pager of quantified contributions - sites pitched, decks built, revenue supported - and lead the conversion conversation with it.
- Learn the OOH vocabulary cold before the review: the concession and revenue-share model, DOOH, programmatic OOH, impression multipliers, dwell time, and why airport media commands premium CPMs.
- Prepare a defensible answer on OOH measurement versus digital attribution. It is the single most common client objection and the fastest way to sound like an insider rather than a trainee.
- Pick one asset type - airport, metro or DOOH - and form a real growth thesis on it. A specific bet, defended with numbers, beats a balanced non-answer.
Eligibility (as listed)
70% THT, Marketing (Major) only
Role(s) offered: MT -Marketing · Project Management · Sales & Marketing
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.