TVS Motor Company
Indian two- and three-wheeler major behind Jupiter, Apache, Raider, Ntorq and the iQube EV.
Founded
1978
HQ
Hosur, India
CEO / MD
KN Radhakrishnan
Employees
5,000-10,000+
Ownership
Listed (TVS Group)
Industry
Automotive / Two-Wheelers
What they do
TVS Motor Company is one of India's largest two-wheeler manufacturers, producing a diverse range of motorcycles, scooters, and three-wheelers. Known for its strong R&D capabilities and focus on technology, the company operates across global markets. In India, they maintain a massive network of dealerships and service centers, driving sales through a mix of performance bikes, commuter motorcycles, and an emerging portfolio of electric vehicles.
How they make money
TVS generates revenue through the sale of vehicles, spare parts, and accessories via an extensive dealer network. They also monetize through financing partnerships for customers and after-sales service revenue. The company focuses on high-volume commuter segments while increasingly capturing premium and EV segments to boost margins.
Why it's interesting for a marketer
Two-wheelers are one of India's most brand- and distribution-driven categories, so you learn channel sales, BTL activation, rural and urban segmentation and dealer P&L management at real scale. The Territory Manager role is the classic field-sales grounding that feeds brand and product management careers in auto - you carry a number, run a dealer network and read the market first-hand.
Products & services
- • Apache Series (Performance)
- • Jupiter & Ntorq (Scooters)
- • iQube (Electric Scooter)
- • TVS Radeon (Commuter)
- • TVS Raider
Market position
TVS is a top-tier player in the Indian two-wheeler industry, consistently ranking among the top three in terms of market share. They are viewed as a technology-forward leader, challenging incumbents through design, build quality, and aggressive expansion into the premium and electric segments.
Scale
Revenue over 30,000 Cr INR (FY24 approx)
Market Position
Top 3 in India
Key EV Product
TVS iQube
Presence
80+ Countries
Recent developments
- → Aggressive expansion of the iQube EV footprint
- → Partnership with BMW Motorrad yielding global success
- → Launch of new premium performance bike models
- → Significant increase in export market share in LATAM and Africa
Culture & reputation
TVS is characterized by a mix of traditional manufacturing rigor and modern engineering curiosity. It is a highly process-driven environment where hierarchy is respected. They value resilience, performance-orientation, and a long-term commitment to the 'TVS way' of doing business.
Strengths
- • Strong R&D and engineering
- • Massive dealer network
Weaknesses
- • Slower penetration in certain premium segments
- • Intense pressure from competitors
Opportunities
- • Aggressive EV adoption
- • Growth in premium export markets
Threats
- • Disruptive startups in the EV space
- • Cyclical demand in the rural economy
Why join (as a fresher)
- • Exposure to large-scale distribution and retail management
- • Opportunity to learn best-in-class supply chain and dealer management practices
- • Training ground for future leaders in the Indian automotive sector
- • Stable career trajectory with a legacy institution
“Why TVS Motor Company?” - starter answer
“I want to start my career with a company that defines the Indian automotive narrative. TVS's balance of engineering excellence and wide market reach provides the perfect environment for me to learn the complexities of retail sales and dealer development.”
Pro tips
- Know the TVS commuter portfolio (Radeon, Sport, Star City+, Raider) and its head-to-head rivals (Splendor, HF Deluxe, Platina) at model level - positioning questions are near-certain in the final round.
- Use dealer-economics vocabulary correctly: primary versus secondary sales, billing, retail, stock norms, dealer ROI and financier penetration - fluency here separates you instantly from generic MBA answers.
- Script four to five STAR stories before the Leadership Competencies round and rehearse them aloud; TVS scores against defined competencies, so vague 'team player' answers fall flat.
- Signal field-readiness explicitly - willingness to relocate to small towns and run 15-20 dealer visits a month is a hard filter for this role, not a nice-to-have.
Eligibility (as listed)
60% THT, BE/BTech + Marketing (Major) only, Age not more than 26 years (as of 01.08.2025)
Role(s) offered: Assistant Manager -Territory Manager Sales_CMB
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.